In our November/December Title-izing! feature, you learned to Use Your Own Words, Pay Attention, Play with Words, and Record Dialogueall effective tools for creating more compelling titles for your layouts. Here are three additional approaches to help you craft even more amazing titles.
Using someone elses words as a layout title is a classic approach. Someone famous, an expert on the topic, or a masterful writer might just say something better than we can. But sometimes a quote might be too long for a succinct title. When this happens, try picking out two or three words from the quote that illustrates the topic of the layout and forms a thought on its own. Then, use large letter stickers, a different typeface, or another color of ink to highlight just those words. This creates a sort of double title; onethe highlighted wordsthat immediately catches the eye and relates the topic; anotherthe entire quote itselfthat adds depth.
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